Your logo represents your site. You should spend a fair bit of time on your logo, perfecting it. You won’t make a very good first impression if you just have plain text at the top of your site reading “MySite.com”. Look at all the successful websites you know of, do you see a logo-less one? Didn’t think so.
Google, Amazon, EBay, Digg, Reddit, Wired… They all have logos. Each one of those companies invested a substantial amount of time (and probably money) designing a logo. Should your site be different? No. Spend a bit of time in Photoshop, designing a logo.
Before we cover a bit more on logo design, here are a few well-designed logos. Click the logos to see how they fit in with the actual site.
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