Mar 11, 2009 by Matt | Posted in Monetization
Google is experimenting with a new ad format that is being run on select publishers’ sites in North America and Europe. The ever-annoying expanding ads. However, it seems that they may have gotten them right, unlike other networks.
We’re excited to introduce to you expandable ads, a new type of ad that can appear on your pages. Expandable ads are rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action. This creates more real estate for the ad, allowing for more interaction from interested users. For instance, expandable ads may stream a movie trailer, show video game clips, or display various views of an item for sale.
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