Oct 15, 2007 by Matt | Posted in Monetization
Google AdSense is the biggest and most-used ad network among bloggers. As you’ll know already, it’s based off a Pay-Per-Click (PPC) model where the placement of the ad units drastically affects earnings. Want to make more money off your ads? Keep reading.
So how should you place your AdSense blocks? The three most important rules to remember are
- Pick a good ad format, as they tend to have different click rates.
- Position the ads near content or navigational elements, where people will notice them.
- Style the ads so they blend-in. If your ads are obviously ads, your users’ eyes will steer around them. If your blog has black text with blue links, then your ads should too.
Of course, there’s more to it than that.
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