Category Archives: Monetization
Jan 12, 2010 by Matt | Posted in Monetization
Chris Coyier (of CSS-Tricks) has authored On Web Advertising, a brief piece with an accompanying screencast that explains just how online advertising works, and his opinions on it.
There is nothing “evil” about advertising. Creating content takes blood, sweat and tears. Creating products takes blood, sweat, and tears. Both deserve to be paid for that. Advertising makes sure they do.
Advertising can certainly be overdone though.
It’s especially worth a read if you’re new to advertising, or if you’re trying to explain how it all works to someone. I found the 45-minute screencast to be the most interesting part.
Dec 8
BuySellAds has announced two new ad programs that are currently in beta stage: “premium” banners and Pay-Per-Click text ads. As you know, we have traditionally sold display ads at fixed 30-day rates. It is important to note that we are not abandoning the sponsorship…
Nov 4
The collective internet mind vividly remembers the “Radiohead Experiment,” when the musical group Radiohead decided to put their new album on the internet for download, but with an odd twist. They let you value their product and pay the amount you desired. You could…
Oct 6
Gravity Forms has had some good success selling their (GPL) plugin in recent weeks, and the Shopp plugin has been going for awhile, too. I, myself, have plans to “go commercial” sometime in the coming months as well. I’d like your opinion on the…
Sep 17
The New York Times was unwittingly serving-up a rogue advertisement last week that would install malware disguised as antivirus software when it appeared in the rotation. The malware seems to be one of the many variants of the infamous Antivirus2009, which goes by many…
Aug 23
In the past 30 days, this blog pulled in about 37,000 pageviews. While that’s not an astronomical figure, it’s more than the 30 days before. This blog is slowly, but steadily, growing. To my dismay, my ad impressions are lower than ever. Only fifteen…
Jul 9
Wladimir Palant, author of the ever-popular AdBlock Plus extension for Firefox, recently penned an interesting article on the AdBlock blog: An approach to fair ad blocking. As I stated many times before, my goal with Adblock Plus isn’t to destroy the advertising industry. In…
Jul 5
Back in March I wrote a post about the Online Publishers Association’s plans to foist ginormous banner ads upon the masses of people who haven’t yet given into using ad-blocking software. Well, they’re on their way now. CNN, MSNBC, Forbes, and the New York…
Apr 8
If you’ve used AdSense within the last few years, you may have heard of their Video Units. They’re finally being discontinued, and frankly I’m not surprised. Video Units always seemed strange to me. Basically they would scan your pages for keywords like usual ad…
Mar 19
The Online Publishers Association is calling for new, more intrusive ad formats to combat banner-blindness. “A large-scale intrusive format is absolutely necessary in today’s market,” said Adam Kleinberg, chief executive of Traction, a San Francisco ad agency. “With the economy and the move to…
