BuySellAds, the ad marketplace popular among internet and computer blogs, recently released a Cocoa framework for displaying ad zones in OS X applications. In a not unexpected, but certainly intriguing, turn of events, they have now released a version of the framework for iOS.
Yes, that means BuySellAds is coming to the iPhone and iPad. Think about that for a minute.
There are now three major ad networks available for app developers to use in their products. Apple’s own iAd, with it’s fun and user-friendly interactive mini applications; Google’s AdMob banners; and now BuySellAds. The big difference between BuySellAds and the other two is that you get final approval before an ad is displayed in your application. Also, the advertisers pay a fixed amount to run their banner for a specific stretch of time, while Apple’s and Google’s offerings cycle different banners in using an automated targeting algorithm.
Choice is good, and some developers will definitely benefit from having BuySellAds as an option.
